Covenant Media

Archive for April, 2010

When you are developing or designing your WordPress theme, then you should think a lot about the color because it is similar to painting a house. If you paint a house artistically, then everybody will admire it and the same thing applies in WordPress design, if you use such colors that give comfort to the eyes of visitors, then it means that you have achieved your purpose. You should think which color will suit the exterior and which colors will you use to pain the doors. So, you should choose the colors with extra care.

You should remember that the colors that go into the website are not restrained to colors used in the background and text and there are many other colors that can affect the aesthetic sense of the visitor. You can choose three types of colors to have links on your site and these are unvisited, visited and hover. You should make sure that these colors are used in harmony. In this way, you can create a lot of attraction in your website.

If the header of your website is very colorful while the rest of the website is not colorful, it will leave a bad impression. Headings, titles and lists, all these things should be colorful. And you should not forget about the bullets on your lists because most of the times, they are also colorful. However, with the availability of so many colors, it is very difficult for you to choose the color. Here is list of color tools that you can use to color your website.

§ Kuler is a flash application through which you can create and select palettes. It includes an adobe air application as well which can be used to color the desktop.

§ With the help of online color scheme generator, you can mix different colors to paint your website according to your choice and taste.

§ From the resource such as how to get color schemes from photos, you can color your photos and give them a very attractive and aesthetic look.

§ You can use the picture to color to recolor WordPress theme and you can use the pictures to give different colors to your website.

How to get your media buys approved. How to get your media buys approved:
Tough times typically call for media and marketing budgets to be cut back. But, these times also create great opportunities.

I’ve been on both the “buy” side and the “sell” side of Internet Media transactions for 6-8 years. In times like these, you can get so much bang out of your media buck if you know where to look, negotiate and how to get the deals approved internally.

1. Provide intelligence on the media movements of your direct competition:
The results of such studies that you will conduct must be acutely interesting to any level of your organization.

Show a list of keywords your competitors are paying for. How much are they paying? Is the current figure more or less than historical averages?

If they’ve been buying a set of keywords for an extended period of time, it should mean they have proof enough to keep spending money in that direction. Should you spend money in that direction? Should you chase your competitor or break out in an entirely new direction?

Notice I said they “should” be doing well. You’d be surprised how many advertisers spend money on paid search and really don’t know if their efforts are generating conversions that pay back over time. If your competitor is known as a smart operator, then you might assume he’s getting payback.

Always show up 100% prepared. Prepare for questions that they might just toss out there to “test” you. The more information you have the better off you are.

2. Demonstrate long-term value to the media budget spent now.
Think recurring traffic. Think the value of your product’s brand. Think about the retail vs online angle.

I used to work for the 4th largest photo software company in the world (ACDSee) and even though our retail channel was losing money it supported our online channel. People saw the box in the store. Remembered it and Googled it. Bang! We captured that sale.

3. The trend is your friend.
If you are responsible for getting upper management to sign off on online media buys rather than traditional media buys, you are in the sweet spot.

According to a Forrester study, 6 of 10 marketers were planning to shift money from traditional channels to online channels such as search, email and social networks. Internet Media spend is now greater than radio and is poised to overtake magazine advertising.

Private-equity firm Veronis Suhler Stevenson (VSS) has published its Communications Industry Forecast since 1986.

Their August 2009 study shows “alternative advertising is forecast to have a 12.3% CAGR (Compound Annual Growth Rate) from 2008-2013, compared to a 3.3% decline for traditional advertising.” Convincing upper management that the rest of the world is shifting quickly to online ad spending should be pretty easy now. The VSS Forecast also noted that email marketing is a cheaper alternative to traditional direct mail campaigns.

The hard part is to convince the “old school” guys in upper management. Usually they are too scared… sorry… uneducated about online so they tend to stick with what they are comfortable with. This is where your negotiation skills come in handy.

4. Negotiate. Learn how to negotiate better.
Always negotiate going in. Don’t say “Lets agree on this for now and revise it later”. That will not work in most cases. If you have brought forward an iron clad case, keep your head cool and negotiate while you have the upper hand.

Until next time, stay tuned. Stay hot!
Chris Bjorklund http://www.reallyhotideas.com

President Obama’s historic presidency began in the midst of possibly the worst financial crisis since the Great Depression.  The housing and real estate markets seemingly jumped off of a cliff, taking with it the financial stability of every other industry.  Obama passed sweeping legislation to help homeowners make payments and deal with the financial crisis while staying in their homes.  This plan in turn helps lenders who need homeowners to continue making their mortgage payments.  A key part of this plan is the loan modification process, which now helps homeowners even more.

The federal government is relying heavily on loan modifications with the Helping Families Save Their Homes Act of 2009 and Making Home Affordable Program.  Under these programs, current borrowers who are at imminent risk of default may qualify for a loan modification as long as the immanency of the default is tied to a specific event.  By specific event, they mean a pending interest rate increase in your mortgage loan or a demonstrable change in economic situation such as your spouse losing his/her job or a severe medical condition.

Ultimately, the plan centers around the thought that struggling borrowers can stay in their homes as long as they make their monthly payments (regardless of the sharp decline in value).  The plan has many backers, including billionaire Warrant Buffet.  In a recent letter to shareholders, Buffet wrote “Commentary about the current housing crisis often ignores the crucial fact that more foreclosures do not occur because a house is worth less than its mortgage (so-called ‘upside-down’ loans).  Rather, foreclosures take place because borrowers can’t pay the monthly payment that they agreed to pay.”

In the end, regardless of what the cause is for the foreclosures, homeowners are looking for ways to stay in their homes and everyone is hoping that Obama’s plan is the path toward that reality.  For homeowners facing foreclosure, struggling to make payments, and overwhelmed by creditor and lender phone calls, having someone they can trust by their side could make a huge difference.  During these difficult financial times, California loan modification attorneys are doing their best to be more than just an attorney; they are trying to be a confidante.  

A California loan modification attorney can sit down with you and discuss your options and if any new options were opened up under the Obama plan.  At the Feldman Law Center, our California loan modification attorney team is up to date with all federal and state laws governing loan modifications.  FDIC loan modifications, California loan modifications and more all fall under our jurisdiction.  We can help you find the program that’s right for you and your financial situation.

Millions of California residents are investigating California loan modifications as a possible solution to their financial troubles and as a way to avoid foreclosure.  If you find yourself in this situation, you should contact a loan modification attorney and get as informed as you can about all the state and federal loan modification programs available to you.

Visit Feldman Law Center at feldmanlawcenter.com or call 800-588-0425.