Covenant Media

Archive for May, 2010

It is not enough to simply write a press release and then publish it on the web. You should know the correct press release format. Hundreds to thousands of new press releases are uploaded on the web every hour of every day. You should not take the unnecessary risk of making a press release on something of great importance knowing your press release might just get lost (or simply get by unnoticed) in the jungle that is the Internet.

Things to remember in writing a press release

Before going to the actual press release format, you should first remember the following guidelines in press release writing:

• Write your copy in the third person perspective.

• Make sure your copy is less than 500 words or about a page only.

• And finally, make sure your press release is as accurate, concise, and reasonably detailed or informative as possible.

The elements of a correct press release format

There is no black-and-white rule on how your press release format should look like. But there is one that is used mostly by media practitioners. It will be to your advantage if you make sure that this format is consistently followed. Below is a list of elements that should be included in your press release:

1. “FOR IMMEDIATE RELEASE” or “HOLD FOR RELEASE UNTIL [date]…” This should always be placed on the top left corner of the copy.

2. Headline. As in any kind of copy, your headline should contain or describe what your press release is all about. Be creative but do not sacrifice necessary content. You should limit your headline to one sentence only.

3. Origin/location and date. The reporter should always orient the reader as to where and when the copy was released.

4. Body. This is where your story goes. It should consist of multiple paragraphs.

a. Paragraph 1. This should act as the summary of the press release. This is where you should find the five Ws: what, when, where, who, and why. Ask yourself: “If the reader got to read only this part of the release, will he or she get the overall picture of what I am trying to convey?” The answer to this question tells you whether you should develop your first paragraph further.

b. Succeeding paragraphs. Pick up from the information you have already presented in paragraph 1. This should elaborate on the provided facts. You may include quotations from customers, users, and other authorities in the field.

c. “-more-” Writing more than one page is discouraged. But if necessary, the word “-more-” should always be included at the bottom of the page.

5. Company/organization information. It is a must that you include background information not just of your company or business but also of all other organizations mentioned in your press release. This should also contain the contact information of the respective entities.

6. END or ###. This indicates the end of the press release.

The next time you intend to write a news event or product release, make sure that you follow the correct press release format.

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When facing the loss of their house, short sales are a method that some people choose to use in order to stop a foreclosure from taking place. This tactic takes place when it seems likely that the bank will lose less money than it would with a foreclosure.

By definition, a short sale means that the home is being sold for less than is owed on the mortgage. In evaluating the pros and cons of a short sale, some of the cons include: having to pay taxes, insurance, and mortgage payments on the property until the house is sold; competing with other bargain basement-priced homes in the area; getting a negative mark on your credit report; losing all of your investment in the property; and the possibility of still owing money towards the mortgage of a home that you no longer own or live in. After dealing with all of these problems associated with a short sale of your house, you still have to find a place for you and your family to live. While a short sale may be one of the options you have, we believe that there are better options out there for you.

If you are facing a similar problem, you should consider a home loan modification. Many California companies offer loan modifications, but not all companies have the benefit of experienced, licensed attorneys. The Feldman Law Center specializes in California loan modifications, which can help you avoid a foreclosure, bankruptcy, or short sale on your home. An attorney can help secure the most advantageous deal for you, your family, and your property.

Loan modifications are one of the best options to choose when facing the loss of your home. When comparing a home loan modification to a short sale, you could potentially avoid all of the cons of a short sale. You would stay in your home, keep the investment you’ve made in the home, and avoid the hassle and expense of completing a short sale and finding new accommodations.

Most California loan modifications include lowering or fixing the interest rate of your mortgage, which means that monthly payments would be stabilized to an amount that is more attainable for you. It can also include reducing the principle balance that you owe or forgiving some of your mortgage payment defaults or missed payments on fees. A modification completed by one of our loan modification attorneys can include any or all of the above features. The main advantage of having an attorney complete the negotiations with a lender is that our attorneys can achieve better results than you can achieve alone, and can achieve them more quickly.

The attorneys of The Feldman Law Center are experienced negotiators of home loan modifications. Our founder, Steven C. Feldman has been licensed by the State Bar of California for over 25 years. Free quotes and consultations are available for you to help you make the most of your current situation. Contact us today and let us help you with your home loan modification.