Covenant Media

What Exactly is ‘Paid Media’?

Paid media includes all the display ad networks, tier 2 search engines, contextual ad providers, CPV/Pop-Up ad services, email and ezine list rental companies, social media channels, and various other networks that sell online ads.

Why are business owners using Paid Media to drive sales?

The answer here is very simple. When marketing online, you really only have 2 choices. You can either do it all yourself, using article directories, free video sites, classified sites, and other ‘high time-investment/low cost’ methods. Or, you can hire a professional internet marketing consulting firm to do either search engine optimization, pay-per-click (PPC), or paid media.

We all know that the first set of choices above can result in a few sales, but will be very slow going in terms of actually driving massive amounts of traffic to your site. Articles are inexpensive, but you’ll literally need hundreds of them to be published to get the same amount of traffic that a well managed pay-per-click campaign can provide you in even a few days.

We all also should be aware that search engine optimization in and of itself WILL NOT guarantee website visitors. Yes, SEO can help your site rank higher in the search engines for certain keywords related to your industry, but nothing says that people will actually click on your listing one it ranks on the first page of Google, Bing, or Yahoo.

So now we’re left with pay-per-click (PPC) and paid media. PPC is a very effective way to drive targeted traffic to your website, but does have a few downsides. First, it is extremely competitive. Second, although Google is a monster, and controls 70% or so of the search traffic today, (Bing and Yahoo make up about 25% of the rest) search traffic is only about 20% of the overall ad inventory one can get online.

In other words, if all you are relying on is PPC to drive traffic to your site, you’re missing out on 80% of the available exposure out there online.

Paid Media – the answer to your traffic needs!

So what are some paid media platforms?

advertise.com | adready.com | clicksor.com | ampkeywords.com | adsonar.com | pulse360.com

are just a few. There are literally hundreds out there. What they will provide you is a professional advertising platform that will make your ads accessible to the 80% of ad space that IS NOT Google. Remember the last time you were on a huge, Tier 1 website and saw some ads contained in a rectangular box somewhere on the page? These advertisers are using paid media, and are getting their marketing message out to hundreds of millions of hungry potential customers every single day.