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Archive for the ‘Media Buying’ Category

You’ll now take a quick look at Banner Ad Blueprint. A product launched by Saj P and Phillip Mansour.

This is a extraordinary product that covers all abut paid advertising.

It’s not just about banner advertising, it covers a whole lot more… So PPC and PPV are also covered in there.

Nothing less then remarkable is the fact that they also tell you the most profitable sites to get your ads from and exactly the right to do it, so that you dont waste your money trying to figure out why on god’s name you can’t make any money from certain networks.

Beleive me you will want to tresure those resources.

If by any chance you are a PPC rainmaker and that’s where most of your business lyes on, you need to open your horizon to all of this potential traffic that is wondering around. No kidding this can get you 1000’s of visitors a day for 10 – 50 bucks.

It really is that inexpensive!

Point is, you really need this, specially if you’re into the whole CPA game, because as you know, those conversions way are easier to get than typical sales, and that’s where more traffic = more conversions no matter how bad the traffic is.

I pretty much tested all the traffic sources out there, and even some traffic exchanges can get you a few conversions, and since it’s dirt cheap traffic, I manage to make a profit even out of traffic that nobody wants. But this really is a eye opener for you… Specially Pay-Per-View, where most people loose their shirts on…

In Banner Ad Blueprint it’s explained in detail how to setup a profitable PPV campaign. I mean there’s unlimited traffic potential out there, and I genuinely believe this course will help you big time. Check out my Banner Ad Blueprint Review by clicking on the link.

What Exactly is ‘Paid Media’?

Paid media includes all the display ad networks, tier 2 search engines, contextual ad providers, CPV/Pop-Up ad services, email and ezine list rental companies, social media channels, and various other networks that sell online ads.

Why are business owners using Paid Media to drive sales?

The answer here is very simple. When marketing online, you really only have 2 choices. You can either do it all yourself, using article directories, free video sites, classified sites, and other ‘high time-investment/low cost’ methods. Or, you can hire a professional internet marketing consulting firm to do either search engine optimization, pay-per-click (PPC), or paid media.

We all know that the first set of choices above can result in a few sales, but will be very slow going in terms of actually driving massive amounts of traffic to your site. Articles are inexpensive, but you’ll literally need hundreds of them to be published to get the same amount of traffic that a well managed pay-per-click campaign can provide you in even a few days.

We all also should be aware that search engine optimization in and of itself WILL NOT guarantee website visitors. Yes, SEO can help your site rank higher in the search engines for certain keywords related to your industry, but nothing says that people will actually click on your listing one it ranks on the first page of Google, Bing, or Yahoo.

So now we’re left with pay-per-click (PPC) and paid media. PPC is a very effective way to drive targeted traffic to your website, but does have a few downsides. First, it is extremely competitive. Second, although Google is a monster, and controls 70% or so of the search traffic today, (Bing and Yahoo make up about 25% of the rest) search traffic is only about 20% of the overall ad inventory one can get online.

In other words, if all you are relying on is PPC to drive traffic to your site, you’re missing out on 80% of the available exposure out there online.

Paid Media – the answer to your traffic needs!

So what are some paid media platforms?

advertise.com | adready.com | clicksor.com | ampkeywords.com | adsonar.com | pulse360.com

are just a few. There are literally hundreds out there. What they will provide you is a professional advertising platform that will make your ads accessible to the 80% of ad space that IS NOT Google. Remember the last time you were on a huge, Tier 1 website and saw some ads contained in a rectangular box somewhere on the page? These advertisers are using paid media, and are getting their marketing message out to hundreds of millions of hungry potential customers every single day.

Insert Media Buying Guide: Know Today’s Insert Media Terrain
A look at the trends and challenges influencing the insert media industry

It’s the start of fall, and many of us have just returned home from vacation. The demands of our industry may be far from center stage. However, this is a time when many companies are solidifying their plans for the coming year, and understanding the issues that are shaping the insert media landscape is a crucial part of this planning process. Here are a few trends and challenges to think about as you prepare to tackle the holiday season and beyond.

Trend: Catalog Blow-ins
Increasingly, catalogers are opening up their mailings to include insert blow-ins. Catalogers are learning that accepting one or two noncompetitive advertiser inserts doesn’t hurt their response rates. Furthermore, it adds an important revenue stream without commensurate costs.

Meanwhile, advertisers are finding the response rates and ROI from inserting into appropriate catalogs are more than acceptable, especially when considering the lower costs associated with these programs in comparison with traditional package insert programs.

Many of us have fallen into the mind-set that there is a finite number of players out there. As a result, insert media brokers and managers often go after the easy sale: other brokers’ advertisers and other managers’ properties. In the short run, this may help their individual sales and revenue streams; in the long run, this activity brings nothing to the industry. The challenge is to get the message out to all potential advertisers and program owners about the benefits of insert media.

This is just one challenge, however, that needs to be met on an ongoing basis. While this is a hard road, the result is a bigger pie for all.

Trend: New Insert Media Categories

Marketers always are looking for ways to partner with other marketers. This entrepreneurial streak has generated a number of new insert media opportunities of late.

Other nontraditional offerings, such as co-op style mini-catalog mailings, also are popping up. Here, rather than have the advertisers send their preprinted inserts, program owners have these firms send them the artwork and then produce a co-op insert to include in outgoing packages. Costs are much lower for the advertisers, and the program owner is able to control its costs, placement, package weight, etc. These mailings generally are placed in packages that don’t contain collated insert envelopes.

We’re also seeing the introduction of many nontraditional/nondirect response-generated insert media programs. Increasing numbers of financial institutions and utilities are opening up mailings to noncompetitive advertiser inserts.

Challenge: Information Flow

Insert media insiders are notorious for playing things close to the vest. A good broker and/or manager can help, but if the major users and program owners are more forthcoming about their successes, and to a certain extent their failures, it will encourage the entry of new users and programs.

New users provide new income sources for program owners and lessen their dependency on the usual cast of players. Many advertisers will test any new program to the market that meets their demographic and program requirements for size and source.

Trend: Industry Consolidation

With all-too-alarming frequency, our industry is consolidating. Many insert media institutions have been bought by noninsert media corporations looking to gain a foothold in the industry. On the upside, this development may serve to bring new users and applications to the industry.

Challenge: Projections and Reporting

Providing an accurate forecast of its projected packages shipped, statements mailed, catalogs mailed, samples distributed, etc., is a challenge for any program-and its manager. Some programs shy away from committing to projections, as these may fluctuate and fall short of expectations. However, this information is imperative to the advertiser for accurate planning, printing and response estimation.

Keep the Momentum Going

This is both an exciting and demanding time for the insert media industry. We have many new advertising partners, programs and ideas to embrace, and we must work together to build on the momentum this industry has achieved. After all, today’s challenges also represent opportunities, and may very well be tomorrow’s trends